Product Rating: Understand, Manage, and Improve Your Reviews
12/29/2024
Hi Seller!
Product ratings directly influence how buyers perceive your brand and decide what to buy. A high rating builds trust and helps improve your product visibility across TikTok Shop & Tokopedia. On the other hand, low-rated products may struggle with traffic, ranking, and conversion.





Try This Today
Product ratings directly influence how buyers perceive your brand and decide what to buy. A high rating builds trust and helps improve your product visibility across TikTok Shop & Tokopedia. On the other hand, low-rated products may struggle with traffic, ranking, and conversion.


Where to Check Product Rating
| Go to Seller Center > Products > Product Rating to see how your store performs and how those ratings impact your store. | ![]() |

Managing Negative Reviews: Edit Review Feature
When a seller receives a negative product rating, they are encouraged to reach out to the buyer to understand their concern and offer solutions. After a resolution is reached, the buyer may choose to edit their review using the Edit Review Capability on TikTok Shop.Step-by-Step: How to Handle a Negative Review
Step | Seller Action | Buyer Action | Details |
1 | Seller checks the negative review through the Product Rating menu in Seller Center | — | ![]() |
Important Notes
- Only buyers can edit their review; sellers cannot directly change any review.
- Buyer can edit the review once, and only within the review time window.
- Once edited, sellers can see the new review and timestamp, while the original review is kept hidden by default.
Edit Review Capability Impact
The capability of editing a review by customers will impact the overall store rating. See the details below to find how this capability will impact store ratings and performance:


Impact of Product Ratings
Area Affected | Impact Description |
| Product Listing Page | Low ratings decrease trust and click-through rate |
| Search & Discovery | Affects product ranking in TikTok Shop by Tokopedia’s algorithm |
| Store Reputation | Negative ratings impact Store Rating and campaign eligibility |
Try This Today- Visit your Product Performance > Rating Summary
- Identify products with 1–2 star ratings
- Check if they qualify for Edit Review
- Track improvements in click-through and conversion after update

