Hi Seller!
Are you thinking of boosting your sales on Tokopedia & TikTok Shop? Ads are the key! In this article, you'll learn how TikTok Ads and GMV Max can help drive more traffic and conversions with minimal effort.

Why Start Running Ads?

TikTok Ads drive a full-funnel journey—from discovery in Feed to conversion via GMV Max in Shop Tab and LIVE.
With millions of product searches happening every day, GMV Max ensures your products stand out on most strategic pages—such as the Homepage, Search Results Page, and Recommendation Page—where buyer traffic is highest and purchase decisions are made..
Sellers who advertise early gain a strong momentum. The first week is a critical phase—without ads, your exposure remains limited while the system is still learning how users engage with your brand. If you're a new seller on TikTok Shop by Tokopedia, running ads early can accelerate your growth. But even if you’ve been around for a while, it’s never too late to start your first campaign and unlock new traffic potential.
Early advertising not only boosts visibility—it helps our system learn faster, optimize ad delivery, and convert traffic into real orders. The more signals we get, the better your performance will scale.

What’s GMV Max & Why It Matters

GMV Max, a first-of-its-kind solution, is designed to make running ads profitable and effortless. It simplifies campaign management through automation, optimizes traffic from all sources, including organic to maximize GMV, and dynamically controls spend to help you hit your desired channel ROI.
Want better performance in both Product and LIVE? Use GMV Max for proven, more optimal results!

GMV Max vs. Shop Ads Custom: What’s the Difference?

Unlike regular ads, GMV Max combines paid, organic, and affiliate content into one integrated system. AI automatically chooses the best creatives in real-time.
Comparison Table: GMV Max vs. Shop AdsGMV Max gives you a simpler, smarter way to advertise. Unlike Shop Ads Custom, you don’t need to manually adjust bids, placements, or creatives.

Drive more conversions with Product GMV Max & LIVE GMV Max

Both formats are designed to help you maximize ROI—whether through your product catalog or during LIVE sessions. Simply select the format that fits your campaign goal, and let GMV Max optimize it in real time.

FAQ

Q1: Can I use GMV Max if I don’t have video ads ready?A: Yes! You can use affiliate videos (ACA) or approved organic content to run your ads effortlessly.
Q2: What’s the difference between Product GMV Max and LIVE GMV Max?A: Product GMV Max helps drive sales from your catalog, while LIVE GMV Max boosts conversions during your livestream sessions.
Q3: Is GMV Max suitable for new sellers?A: Absolutely! GMV Max is built with automation to help new sellers get started easily, without needing advanced ad setup skills.
Q4: Can I use the same products in Shop Ads Custom (e.g. PSA or VSA) and Product GMV Max at the same time?A: No, you can’t. Once a product is selected for Product GMV Max, it will be automatically excluded from all Shop Ads Custom campaigns, including PSA and VSA.
Q5: Can I choose to activate Product GMV Max only on certain placements, like TikTok or Tokopedia only?A: No. GMV Max optimizes across all placements (TikTok, Tokopedia, Pangle) to drive the best overall results for your shop.
Q6: Can I track performance by placement or paid traffic only?A: No. GMV Max reports blended data across all sources to give a holistic view of your campaign performance.
Q7: Can I set a specific budget for each placement?A: No. You can set the total ad budget, and GMV Max will automatically optimize it across placements for best results.
Q8: Will Tokopedia placements automatically apply to my existing GMV Max campaigns?A: For new campaigns: Yes, if created on or after 12 June 2025, they will run on both TikTok and Tokopedia, for existing campaigns: starting 26 June 2025, they will also automatically run on both platforms.

Ready to Try GMV Max?