InTheBox, a mattress brand that carries the concept of "mattress in a box," is here providing maximum sleeping comfort in a practical way. Founded in Indonesia, InTheBox has successfully penetrated the competitive market with its product innovations that are easy to ship and install. Along with the development of digital platforms, InTheBox sees a great opportunity to expand their reach through TikTok, a rising social media platform with the TikTok Shop feature that allows direct transactions.
InTheBox actively sells on the ShopTokopedia platform and also on the Tokopedia platform. On ShopTokopedia itself, InTheBox has been selling for 2.5 years. While selling on the platform, InTheBox often utilizes Livestream, Short videos, Affiliate Collaboration and Shop Tab to increase its sales.
Within 6 months of launching a campaign on TikTok, InTheBox managed to achieve a 30% increase in sales on this platform. Their TikTok account experienced significant growth with hundreds of thousands of new followers, and the videos they made often entered the "For You Page" which increased organic reach. The live shopping they hold is also always full of viewers, and many of them immediately make purchases after watching.
This success story confirms that with the right strategy, brands like InTheBox can leverage platforms like TikTok not only for branding, but also to significantly increase sales. TikTok is now one of the main channels in InTheBox's digital marketing strategy, and InTheBox keeps continuing to innovate in creating relevant and engaging content for our audiences