This article outlines the success of Delirium Store, a brand in the Menswear & Underwear - Men's Tops category. Delirium has achieved significant growth through a combination of strategic product cart optimization, high-frequency content creation, and active campaign participation, demonstrating a strong understanding of platform tools and user engagement.

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Key to Success: Product Cart, Content, and Engagement

• Product Cart Optimization:
  • The majority of Delirium's GMV (58.1%) is generated through the product cart, indicating a strong purchase process.
  • Video contributes 28.7% of GMV, suggesting the effectiveness of video content.
• High-Frequency Content:
  • Daily self-livestreaming durations have increased by 18%, now averaging 5-6 hours per day.
  • The brand also supplements live content with 3 short videos per week.
• Effective Use of Platform Tools
  • They have a strong Seller Engagement Score (SES) of 4.1, and 0 violations, and actively use ads with a ROAS of 9.86.
  • They have activated SFP and Promotional tools for product discounts.
  • They have also activated promo affliation with 5386 creator numbers.
• Active Campaign Participation:
  • Delirium actively participates in platform-led campaigns like Weekly sale, August WIB, Beli Lokal, SRC, SVRC, 99 Promo Guncang, September WIB, Flash Sale Banner, and 10.10 Promo Guncang.

Platform and Campaign Results:

• Shop Tab GMV Growth: Shop Tab GMV increased by over 58% during September.
• Video GMV Increase: Video-driven GMV increased by 120% during September.

Top Products:

• The three top products are visually displayed, and are a mix of athleisure outfits and casual tops.

Proven Results: Growth and Achievements

• Shop-Tab GMV Increase: +58% Shop Tab GMV increase during September.
• Video GMV Increase: +120% Video GMV increase during September.

Key Takeaways for Other Sellers:

1. Product Cart Optimization: Focus on optimizing the product cart experience to maximize conversion.
2. High-Frequency Content: Use live streaming daily and combine it with short form videos.
3. Strategic Campaign Participation: Leverage platform-led campaigns to increase visibility and sales.
4. Utilize Platform Tools: Actively use platform tools like ads and promotional discounts and utilize affiliate programs to increase sales.

Conclusion:Delirium's success is attributed to a strategic approach that combines product cart optimization, high-frequency content creation, active participation in campaigns, and effective use of platform tools. This holistic approach to sales and marketing has led to significant growth and provides a model for other sellers to emulate in their category.