This articles outlines the performance of Posha, a fashion brand specializing in women's tops, womenswear, and underwear. Posha achieved growth and increased visibility by leveraging campaign participation, improving ad performance, and optimizing product information.

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Key to Success: Campaign Participation, Ads, and Product Optimization

• Actively Joined Several Campaigns: Posha actively participated in numerous platform campaigns: WIB, Beli Lokal, Double Date, Flash Sale, Ramadan Ekstra Seru, and New Customer Offer. This demonstrates their proactive engagement with platform-driven opportunities.
• Ads Performance Increased:
  • Posha saw a significant increase in their Return on Ad Spend (ROAS).
  • During Ramadan, their ROAS increased by 200% and their revenue by 110%
• Product Information Score
  • The product information score is above 75, leading to increased page views (PV).
  • This impacted their ShopTab Gross Merchandise Value (GMV).
  • They actively optimize product information in their seller center.

Shop Tab Promotion Results:

• Increased on Shop Tab GMV: Posha's ShopTab GMV increased by 146% during Ramadan.
• Product Show PV Increase: Product show page views increased by 66% during Ramadan.

Top Products

• The three top products are visually displayed. There are two sets of matching tops and pants, and one top with a bag.

Proven Results: Growth and Achievements

• Shop Tab GMV Increase: +146% GMV increase on ShopTab during Ramadan.
• Ad Revenue Growth: +200% gross revenue from ads during Ramadan, with a ROAS of 8.07.
• Product Show PV Increase: +66% increase in product show page views during Ramadan.

Key Takeaways for Other Sellers:

1. Campaign Participation: Active participation in platform campaigns significantly boosts visibility and sales.
2. Ad Performance: Optimizing ad spend and focusing on increasing ROAS results in significant revenue increases.
3. Product Information Optimization: Ensuring a high product information score leads to more visibility and sales.

Conclusion:Posha's success is attributed to their strategic approach involving active campaign participation, improving ad performance, and focusing on product information optimization, which significantly impacted their Ramadan sales. This approach provides a clear path for other sellers looking for ways to improve performance.