In the niche market of FMCG - Pet Supplies, specifically Fish & Aquatic Supplies, Bmicro Indonesia demonstrates a strong understanding of online selling by focusing on content creation, strategic pricing, and campaign participation. This approach has resulted in impressive sales figures and growth.

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The Core of Growth: Content, Pricing, and Campaign ParticipationBmicro Indonesia's success rests on three key areas: consistent, high-quality content creation, competitive pricing strategies, and active participation in key sales campaigns.

• Consistent Content Creation for Engagement: Bmicro Indonesia consistently does daily self-live streaming sessions, with each session lasting longer than 3 hours. In addition, they upload more than 5 pieces of e-commerce content every week, fostering a steady online presence and engaging with their audience.
• Competitive Pricing: The seller focuses on offering competitive prices and continuously updates their strategies to align with current market trends, ensuring value for customers.
• Strategic Campaign Participation: Bmicro Indonesia actively participates in all shop tab campaigns during sales periods. This includes events such as August Payday, Jumat Hemat, and flash sales. They maximize exposure and sales during peak days, such as the 9.9 campaign.

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Leveraging Campaigns and Strategic Participation:Bmicro Indonesia effectively utilizes platform campaign participation and strategic planning to grow sales:

• By actively participating in TikTok Shop by Tokopedia platform campaigns, they achieved:
  • Increment GMV during sales period in August-September.
  • Increased sales during peak days, such as the 9.9 campaign.
  • Increased sales during other peak day campaigns such as august payday, jumat hemat and flash sales

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Top Products: Meeting Customer Needs
Bmicro Indonesia’s product line focuses on essential pet supplies, specifically for aquatic life, with their top product being:

1. Bacteria Starter for Koi: Product for fish health

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Proven Results: Sales Growth and AchievementsBmicro Indonesia's strategy has yielded considerable results:

• $15k+ stable GMV gained from self-life and video content per month.
• A 24% increase in Self GMV during the 9.9 sales period, demonstrating successful campaign engagement.

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Key Takeaways for Other Sellers

1. Focus on Content: Consistent, high-quality content creation, like daily live streams and weekly content pieces, is vital for building brand presence and engaging customers.
2. Maintain Competitive Pricing: Offering competitive pricing and staying updated with current trends helps attract customers.
3. Leverage Peak Day Campaigns: Actively participate in shop tab campaigns and key sales events to significantly boost sales and visibility.

Bmicro Indonesia demonstrates that with strategic content creation, pricing strategy, and campaign participation, sellers can achieve substantial growth in their respective categories.