Maximize Short Video Content Value!

The Importance of Adding Content Value for Short Video

08/19/2024

Hi seller, did you know that short videos are one of the trending methods to promote your products? Up until now, a large amount of internet users spend their time watching short videos on TikTok platform.

Speaking of Short Video, have you ever made one and the performance is not as good as your expectations? Don't worry! In this article, we will discuss more on how to create short video content that has content value that can help you promote your products and generate more buyers.

What is the Importance of Adding Content Value?

Content value can make your video more interesting by enhancing the purpose that you want to deliver to potential buyers. Apart from that, considering content value for your short video can make your potential buyers feel "relatable" to your content, or in other words, you are addressing their needs and challenges through your video. So, other than increasing viewers, content value can also increase the interaction and engagement between seller and buyer.

How Can I Add Value to My Short Video Content?

Before making a Short Video, it would be better if you could define what value that you want to deliver to your buyers. Take a look at these factors that can help you to add content value to your content:

Content Outline

Things to Consider	Description
Content Style	Focusing on the main purpose that you want to deliver and concept that you want to bring on your short video, such as product review or tutorial
Content Background	Focusing on the location or background of the video
Content Overview	Focusing on the plot of the content or unique selling point of the product that you want to address in the content

By paying attention to the three factors above, it will help you add value to your short video by enhancing the purpose that you want to deliver, maximizing visual appearance, also describing main features or unique selling points in detail.

Content Character

High quality content has to have characteristics to maximize impact on viewers and is memorable. These are some examples of content characteristics that can be considered in creating short videos:

Have Emotional Content

Refreshment	Tutorial/Guidance	Nostalgia
Giving sense of relaxation and/or escape	Giving tips or instructions on how to use/operate certain products	Evokes viewers' memories and emotions from the past

Video Coherence

In creating short videos, of course we want the viewers to watch the video until the end, right? Make sure to understand coherence in video that consists of:

Coherence Type	Description
Plot Coherence	This type of coherence needs to be considered to make sure viewers are invested and don't want to miss any scenes from your video
Picture Coherence	Make sure the composition and transition from one scene to another are done smoothly
Logical Coherence	Correlation between the plot and voice over or video captions have to be aligned
Emotional Coherence	Emotion shown by the character has to have smooth transition, aligned with the plot and scene taken

Adding Unexpected Scene or Plot Twist

Plot twists in videos can intensify curiosity and interest towards content, such as adding mind blowing scenes that can have a significant impact on your viewers by being unexpected or adding stunning opening by starting the video with a powerful hook that can grab your viewers' attention to watch until the end.

Content Composition

Last but not least, factors that you need to pay attention to add value to your content are content composition, which are the elements that need to be in video creation. Compositions that need to be considered are: