Ecosystem

Waktunya STARt Academy: TIME to develop your business with trained talent

02/03/2026

Introducing Waktunya STARt Academy

TikTok Shop by Tokopedia and partner universities, schools, or foundational knowledge will jointly run the WaktunyaSTARt Academy as the program to prepare students or individuals with practical, industry-relevant digital commerce skills. .

The program connects education with real employment pathways, integrating e-commerce learning into university or vocational curricula — as elective or credit-bearing courses. Students will undergo structured training, certification, and gain access to career opportunities within the TikTok Shop By Tokopedia's ecosystem.

The following table outlines the available certification tiers under the WaktunyaSTARt Academy, along with their respective target audiences and potential career pathways.

Overview of Waktunya STARt Certification Process

Program Objectives

Objective Area	Description
Student Skill Development	Strengthen students’ competencies in communication, marketing, presentation, technical, and emotional intelligence skills.
Industry-Ready Talent	Equip students with hands-on, practical training and certification to ensure readiness for real-world employment opportunities.
Academic Integration	Credit-Bearing Modules (SKS): For relevant majors such as business, communication, marketing, and creative industries to embed long-term sustainability.
Branding & Impact	Position both TikTok Shop by Tokopedia and partner universities/schools as leaders in digital talent development, creating meaningful and measurable imp

Program Benefits for Employers (Seller/Brand/Agency)

Opportunity to Hire Highly-Curated and Industry-Ready talent: Students exposed to the program get through comprehensive curriculum primarily designed to prepare them supporting content hosting and/or content operations, showcasing talent quality

Cost-Effective HC Supports: Employers will not have to invest in additional training or on-the-job practice as it is already covered by the program curriculum, saving both time and training cost. Moreover, it is considered low-cost emloyment

Closing the Gap in Internal Recruitment Constraints: The program includes end-to-end hiring schemes where sellers or brands can participate in one-stop Job Portal (Jobseeker) provided by TikTok Shop to solve recruitment pain points, e.g. Job advertisement cost, talent screening, or access to specific talents (i.e. Content operations, host, videographers, etc.)

Link to job portal: https://tiktok.jobseeker.software/

How Can Sellers / Brands / Agencies Register as Employers?

TikTok Shop by Tokopedia - Waktunya STARt Academy Employer Guidebook.pdf

(2.0 MB)

Sellers, Brands, or Agencies can register as employers by creating an account on the job portal and posting available job vacancies. Detailed instructions on account creation and how to use the job portal for employers can be found in the following guide:

👉 Go to the job portal and register your business as an employer now: FAQ

How long will the recruiters (sellers/brands/agencies) expected to hold the internship/part time/freelance for the talents?
- Employers are expected to offer the work period for a minimum of 3 months
Where will the recruiters conduct the recruitment process, e.g. Talent screening, offering, etc.
- The recruitment process will be conducted on a one-stop-job portal called Jobseeker. Below are the snapashots

How long will the recruitment process take until a talent is ready to do the internship, part time or freelance
- The recruitment process from talent screening to offering is expected to require around 7 working days
What will be the benefits of talents to participate and ensure their eagerness in completing the program well?

Starting 2026, the program will be a long-term partnership between TikTok Shop and the academic institution (University/SMK), students/talents will be required to go through all the program milestones to gain academic credits endorsed by the school and to be certified by TikTok Shop

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