Maximize Your Store’s Performance with Business Accelerator and the ACE Framework
12/29/2024
Hi, Seller!
Ever felt stuck figuring out how to improve your store’s performance on TikTok Shop by Tokopedia?
If you’re here, you don’t need to worry anymore! Let me introduce you to the Business Accelerator and the ACE framework, tools that can help skyrocket your store’s performance.
Let’s dive into what Business Accelerator is, how the ACE framework works, and how you can use both to achieve greater success as a TikTok Shop by Tokopedia seller!
This tool doesn’t just give you raw data, it delivers actionable insights so you’ll know exactly what strategic steps to take to boost your store’s performance.
Another key metric is your products’ contribution to Gross Merchandise Value (GMV). The more diverse and relevant your product catalog, the better your chances of increasing visibility and sales. To improve your Assortment score, ask yourself:
For example, engaging LIVE streams showcasing your products or compelling videos can make customers more inclined to buy.
Affiliate performance, which helps promote your products, is also part of this category. With engaging content, you can not only boost customer engagement but also build trust.
This includes participating in major campaigns, the number of buyers you attract through those campaigns, and revenue from ads. The more frequently and strategically you use these features, the greater the impact on your sales and customer loyalty.
Empowerment highlights that store success isn’t just about products and content, it’s also about how you leverage the platform’s tools.
The ACE framework helps you evaluate your store’s performance across these three complementary categories, the contribution of the product to Gross Merchandise Value (GMV), buyers, and advertising revenue. At the same time, it pinpoints areas for improvement to achieve optimal results.
In short, Business Accelerator and the ACE framework are the ultimate duo to make your store on TikTok Shop by Tokopedia more successful and competitive.
If your Empowerment score needs work, try participating in more campaigns or setting up more strategic ads.
These estimates are based on data from other stores with similar performance, giving you a clear picture of your potential sales growth.
Business Accelerator and the ACE framework are powerful tools every TikTok Shop by Tokopedia seller must use to boost their store’s success. By consistently evaluating your store’s performance, identifying areas for improvement, and acting on the insights provided, you can increase sales, visibility, and profits!
Don’t forget to stay updated with the latest tips and tricks from Shop Academy. There, you can learn even more about optimizing your store with Business Accelerator.
Ever felt stuck figuring out how to improve your store’s performance on TikTok Shop by Tokopedia?
If you’re here, you don’t need to worry anymore! Let me introduce you to the Business Accelerator and the ACE framework, tools that can help skyrocket your store’s performance.
Let’s dive into what Business Accelerator is, how the ACE framework works, and how you can use both to achieve greater success as a TikTok Shop by Tokopedia seller!
What is a Business Accelerator?
Business Accelerator is a fantastic tool from Tokopedia designed to help sellers understand their store’s performance. It provides store diagnostics and actionable recommendations you can apply right away.This tool doesn’t just give you raw data, it delivers actionable insights so you’ll know exactly what strategic steps to take to boost your store’s performance.
How the ACE Framework Works
At the core of Business Accelerator lies the ACE framework, its focus to evaluate store performance. which focuses on three essential elements: Assortment (Product Completeness), Content, and Empowerment (Enabling Growth). Here’s a detailed breakdown of each element:1. Assortment (Product Completeness)
Assortment evaluates how relevant your products are to the market’s needs and how appealing they are to customers. If your products frequently appear in search results and get recommendations from TikTok Shop by Tokopedia's system, it indicates strong appeal.Another key metric is your products’ contribution to Gross Merchandise Value (GMV). The more diverse and relevant your product catalog, the better your chances of increasing visibility and sales. To improve your Assortment score, ask yourself:
- Do your products often show up in search results?
- Are they recommended by Tokopedia’s system?
- How much do your products contribute to your store’s GMV?
2. Content
Content focuses on the quality of interaction you build with customers through various media. Performance is measured by how well LIVE shopping, short videos, or other content capture customer attention.For example, engaging LIVE streams showcasing your products or compelling videos can make customers more inclined to buy.
Affiliate performance, which helps promote your products, is also part of this category. With engaging content, you can not only boost customer engagement but also build trust.
3. Empowerment (Enabling Growth)
Empowerment measures how effectively you utilize promotional features and campaigns on TikTok Shop by Tokopedia.This includes participating in major campaigns, the number of buyers you attract through those campaigns, and revenue from ads. The more frequently and strategically you use these features, the greater the impact on your sales and customer loyalty.
Empowerment highlights that store success isn’t just about products and content, it’s also about how you leverage the platform’s tools.
The ACE framework helps you evaluate your store’s performance across these three complementary categories, the contribution of the product to Gross Merchandise Value (GMV), buyers, and advertising revenue. At the same time, it pinpoints areas for improvement to achieve optimal results.
In short, Business Accelerator and the ACE framework are the ultimate duo to make your store on TikTok Shop by Tokopedia more successful and competitive.
How to Use Business Accelerator
Curious how to start using Business Accelerator? Here’s a step by step guide:1. Access Data Compass in Seller Center
Log in to the Seller Center, then go to the Data Compass tab. This is where you’ll find Business Accelerator.2. Check Your ACE Ranking
The system will display your store’s performance ranking based on the three categories: Assortment, Content, and Empowerment. Rankings are divided into two main groups:- Bottom (0-50%): Needs significant improvement.
- Top (50-100%): Already good, but there’s room for optimization.
3. Analyze Areas for Improvement
Do a thorough analysis. If your Content score is low, focus on creating more engaging LIVE streams and short videos.If your Empowerment score needs work, try participating in more campaigns or setting up more strategic ads.
4. Apply Insights from Business Accelerator
Once you’ve identified areas to improve, start implementing the insights. For instance:- Add new products to enhance Assortment.
- Create engaging content to boost Content.
Identify Growth Opportunities
Business Accelerator also helps you discover golden opportunities for growth. How? By providing sales lift estimates for each optimization you implement.These estimates are based on data from other stores with similar performance, giving you a clear picture of your potential sales growth.
Pro Tips to Optimize Your Store’s Performance
1. Regularly Evaluate Your ACE Data
Make it a habit to review your ACE performance at least once a month. This way, you’ll always know where your store stands and what needs improvement.2. Leverage All TikTok Shop by Tokopedia Features
Don’t just sell products, actively create content, join campaigns, and set up ads.3. Learn from Competitors
Check out what other stores in your category are doing. What’s working for them? Apply similar strategies with your own unique twist.4. Use Customer Feedback
Customers are a valuable source of insights. Use their feedback to improve your products or services.Business Accelerator and the ACE framework are powerful tools every TikTok Shop by Tokopedia seller must use to boost their store’s success. By consistently evaluating your store’s performance, identifying areas for improvement, and acting on the insights provided, you can increase sales, visibility, and profits!
Don’t forget to stay updated with the latest tips and tricks from Shop Academy. There, you can learn even more about optimizing your store with Business Accelerator.