Guide to Choosing Music for TikTok E-Commerce Short Videos

10/02/2025

Hi, Seller!

Using the right music in your short videos can help boost performance—but it must follow TikTok’s copyright and commercial usage policies. This guide explains how to safely choose music and avoid content takedowns or muted audio.

Why Music Selection Matters for E-Commerce Videos

Using copyrighted music without permission can:

Mute your video or reduce visibility
Get your content flagged or removed
Violate platform rules and affect account health

That’s why it’s important to choose from approved music libraries and always run a copyright check before publishing.

Always Use Music from the Right Library

There are two music libraries on TikTok:

Title Shown	Type	Can It Be Used for Business?
Commercial Music	CML (Commercial Music Library)	✅ Yes (for e-commerce or product content)
Music	GML (General Music Library)	❌ No (not for business use)

📌Tip: If your video includes a product, affiliate, price, or promo—always use Commercial Music only.

How to Use the Right Music Safely

Choose Music from the Commercial Music Library (CML)

Open the TikTok video editor and tap Add Sound. Search for music with the label Commercial Sounds.

Ops Tips:
You can use “CML” music for promo videos, product showcases, campaign ads, etc.
Avoid using viral “trend sounds” if they are from the general library (GML).

Run the Copyright Check Before Posting

Before publishing, turn on Video Sound Copyright Check in:

Creator tools → Publishing settings → Video sound copyright check (toggle ON)

You can also run the check manually after editing.

Ops Tips:
This check takes ~15 seconds and can save you from having muted videos.
You can continue editing while the check runs in the background.

Upload and Recheck the Final Video

After editing, upload your video. TikTok will:

Analyze the audio
Notify if any copyright violation is found
Give you the option to replace the music

Ops Tips:
If the system flags your audio, replace it with one from the CML.
Do not publish the video unless it passes the check.

Music Usage Mistakes That Can Get Your Video Muted

Avoid these common errors when selecting music for your e-commerce short videos—especially if you're showcasing products, running promotions, or posting affiliate content.

❌ Mistake	🔍 What Happens	✅ What You Should Do
Using viral music from GML (General Music Library)	Your video may get muted, hidden, or restricted for business use	Always choose sounds labeled Commercial Music from the CML
Skipping the copyright check	Copyright issues may arise after posting, leading to takedown or mute	Run a copyright check before publishing every video
Reposting personal content with music	Music used in personal content may not be licensed for business	Recreate the video in business mode and pick music from CML
Promoting products or affiliate links using GML music	Content may get flagged as violating platform policies	Use Commercial Music when there’s any commercial element
Ignoring TikTok's music rules for ads	Your ads might be rejected or underperforming	Follow TikTok’s official music for ads guidelines