Tiktok Shop Academy

Understand TikTok LIVE & Develop Host Mindset

05/26/2025

Hi Seller!
Want to connect with buyers in real time and drive more sales? TikTok LIVE is your secret weapon! With just your phone, you can showcase products, answer questions instantly, and boost your visibility in TikTok’s algorithm.
LIVE content isn’t just for engagement—it’s a proven sales driver. So, if you’re not going LIVE yet, you’re missing out!
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Why go LIVE today?

✅ Benefit🔍 What It Means
🛒 Drive Instant SalesLet viewers shop while watching—turn interest into purchase on the spot
💬 Real-Time EngagementAnswer questions, handle objections, and guide buying decisions live
🚀 Boost VisibilityLIVE content gets higher priority in TikTok’s algorithm and Shop Tab
🧡 Build TrustSeeing is believing—product demos build authenticity and credibility
📌 A consistent LIVE presence helps you stay top-of-mind and stand out from competitors!
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How to Start a TikTok LIVE

  1. Before you Go LIVE
    • Make sure your shop is verified and eligible for LIVE
    • Upload at least one product in your catalog
    • Prepare a quiet and well-lit space
    • Use a stable internet connection (at least 10 Mbps)
  2. Starting Your LIVE
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  1. During LIVE
  • Greet your audience and introduce your product lineup
  • Show close-up product demos and highlight key features
  • Mention promos and create urgency (e.g. limited stock)
  • Remind viewers to tap Add to Cart or Buy Now
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Mindset & Role of a Host: The Face of Your Brand

Choosing the right host is key to a successful LIVE. Here are 5 skills every host should master:
  • Use charisma and energy to turn viewers into loyal fans and buyers.
  • Give honest product demos & interact in real time to build trust.
  • Keep the audience engaged—the longer they stay, the higher the chance they buy.
  • Respond quickly to comments to create urgency & excitement.
  • Run each session with a clear flow and consistent energy.
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Common LIVE Issues & How to Fix Them

❌ Mistake😬 Why It Hurts✅ How to Fix
Blurry or dark videoViewers leave earlyUse better lighting and clean camera lens
Poor internetLag and freeze make you lose viewersSwitch to Wi-Fi or stable network
No clear structureViewers get bored or confusedUse a simple script or product sequence
No call-to-actionViewers don’t buyRemind to “Add to Cart” or join promo
💡 Remember: LIVE isn’t about perfection. Test, improve, repeat!image
🎯 Try this today:
  • Schedule a 30-minute LIVE session this week.
  • Pick 2–3 best-selling products to promote.
  • Upload a teaser video at least 3 days before your LIVE.
  • Prepare talking points and simple props.
  • Add an exclusive promo (discount available only during LIVE).
  • Watch the replay to learn what works—and improve for the next session.
🔥 Remember: LIVE isn’t about perfection—it’s about testing, improving, and repeating. The more you go LIVE, the more you sharpen your strategy and boost sales.
SebelumnyaGrowth CenterBerikutnya LIVE Set-Up & Execution

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