Hi, Seller! Have you started advertising using Facebook CPAS? If not, try reading more about it [here]. But if you have, let’s take a look at the following explanation of ad metrics so you can plan your marketing strategy more effectively!
You can monitor the performance of your ads directly from the Facebook Ads Dashboard.
Within the dashboard, there are several metrics you need to track to measure the success of your sales ads.
The metrics we recommend you keep an eye on include: Impressions, Outbound clicks, Purchases conversion value for shared items only, Purchases ROAS for shared items only, Add to cart with shared items, Purchases with shared items

Most of these metrics are not automatically shown on the Meta dashboard, so you’ll need to manually add the columns based on your needs.

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How to Display Metrics on the Meta Dashboard

It’s easy! Simply go to your Meta dashboard, adjust the columns, type in the metric name in the search field, then select both total and value for each metric.
Don’t forget to adjust the ad date range to match your campaign period so the report aligns properly.

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To understand your ad reach results, the two most important metrics you should look at are:

1. Impressions
2. Outbound Clicks

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If you want to understand your sales results, focus on the metrics related to "shared items only"—
because these metrics only reflect results from products within the catalog you used. Here's a more detailed explanation:

1. Purchases conversion value for shared items only
2. Purchase ROAS for shared items only
3. Add to cart with shared items
4. Purchases with shared items

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If you monitor these metrics consistently, it will be much easier to evaluate your performance and plan your upcoming campaigns.
📘 Don’t forget to download the guidebook below for more complete information, Seller!👉 Download Guidebook