Hi, Seller! Are you curious about how well your store’s marketing has been performing? Or maybe—you’re one of many who still don’t know? Don’t worry, this is the right info for you if you want to find out how effective your store’s marketing really is!

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What is UTM (Urchin Tracking Module)?

UTM is a simple method used to track and evaluate the effectiveness of your marketing campaigns. With UTM, you can get accurate data about campaign performance across multiple platforms like Facebook, Instagram, SEM, and YouTube—helping you make better marketing decisions.

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Some questions UTM can help answer:

• Which channels are driving the most traffic?
• Are your ad campaigns performing well?
• How effective are the social media ads you’re running?

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How to Create UTM with the UTM Generator

Here are the easy steps to use the UTM Generator:

1. Access the UTM Generator through the following link and fill in your campaign details
2. Open the "UTM Maker" tab and complete all required details. Below is an example of how it looks:

3. Once all details are filled in, copy the Full URL in column I and the Full UTM in column J.

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What metrics should you monitor in the UTM Generator?

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How do you get your campaign results?Campaign performance can be viewed 1–2 days after your ad is launched, and the report will be exported by the Account Manager who represents your store.
Please contact your store’s Account Manager with the following information:

• Campaign airing period
• Shop ID
• Campaign details

By understanding your UTM results, you can optimize your marketing strategy, identify which traffic sources are most effective, and increase ROI.
This will help you make better decisions when allocating resources and improve your store’s visibility as well as sales conversions.

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