Hi, Seller!
Before you start reading, imagine yourself as a customer looking for a product. You come across an interesting and informative product video, and suddenly, you’re ready to make a purchase.
All you need to do is click the link in the video without switching apps. In seconds, the checkout process is complete. With such a seamless shopping experience, you’d be happy as a buyer, right?
That’s exactly how your customers will feel when your promotional videos use the same method.
Want to know how to create high-quality shoppable videos that can boost conversions, just like the scenario above, without wasting time and effort? The solution is simple: use CapCut!
Curious about how? Let’s dive into this guide!

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Introducing CapCut: The Easy to Use and Complete Video Editor

As a TikTok Shop by Tokopedia seller, you should already know that CapCut is a free video editing app developed by ByteDance, the same company behind TikTok.
This app has a simple interface that’s easy to use, with a full range of editing features, from effects and filters to advanced tools like keyframe animation and background removal.
Why is CapCut perfect for TikTok Shop by Tokopedia sellers? Because it helps you create professional-quality videos without being a pro editor. Plus, CapCut’s features are perfect for creating engaging and eye-catching shoppable videos, especially for platforms like TikTok Shop by Tokopedia or TikTok Shop.
In short, you can create content that’s not just visually appealing but also directly supports product sales using CapCut.
For a complete discussion on CapCut features, check out the section on using CapCut. But for now, let’s first dive into what shoppable videos are.

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Shoppable Videos with Product Links to Boost Sales

If you’re wondering, “What exactly are shoppable videos?” The answer is simple: shoppable videos are video content that sellers can use to promote products because they come with sales features like product tags, “Buy Now” buttons, or direct links to product pages.
Here are some benefits of using shoppable videos:

• Shoppable videos make it easy for you to create video content that simplifies the buying process, boosting the chances of conversion. This is because your audience can make a purchase without leaving the app.
• The visual appeal of the video captures attention, leading to higher engagement as most audiences watch the video to the end.
• Shoppable videos have been proven to increase interaction and connection, raising awareness of your brand and products.

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How to Use CapCut for Shoppable Videos

Now that you know what CapCut is, what shoppable videos are, and their benefits, it’s time to create an engaging promotional video using CapCut.
Let’s get your device ready and follow these steps:

1. Download and Install CapCut

The first step is to download CapCut. Android users can get it from the Google Play Store, while iPhone users can download it from the Apple App Store. Once installed, open the app and create an account (if you don’t have one).

2. Create a New Project + Editing

Once logged into CapCut, you can start editing or creating your video. Click the “+ New Project” button to begin. Then, select your product video or images from your gallery. After that, start editing based on your needs.

3. CapCut Features

To make editing easier, it’s essential to understand the editing features in CapCut and what they do. Some of these include:

• Trim and Split: Use these to cut out unnecessary, irrelevant, or blurry parts of your video.
• Filters and Effects: Add filters to adjust the video’s mood and apply visual effects to grab attention.
• Text and Stickers: Add promotional text like “50% OFF!” and enhance it with stickers to emphasize your message.
• Keyframe Animation: Make the video more dynamic with moving text or objects, giving it a professional feel.
• Background Removal: Remove unwanted backgrounds from your video or images to highlight the product.
• Speed Control: Adjust the speed of your video, for example, to speed up product highlights for suspense or slow down to create a dramatic effect.
• Commercial Music Library: Access royalty-free music that you can use for promotional purposes.
• Voice Effects: Make your video more engaging with fun voice effects.
• Overlay and PIP (Picture in Picture): Combine two videos or add extra elements like your brand logo in the corner.

4. Add Catchy Audio

Audio is an essential element in a shoppable video. With CapCut, you can choose the perfect music from the Commercial Music Library.
Additionally, you can add a voiceover to explain product features or include sound effects, such as a whoosh, to make transitions more engaging.

5. Add Product Tags and CTAs

For platforms like TikTok Shop and TikTok Shop by Tokopedia, you can add relevant product tags so your audience can purchase your products directly.
You can also add text overlays with CTAs, such as “Click to Buy” or “Find Great Deals,” to strengthen your message and increase conversions.

6. Export in High Resolution and Optimize for Mobile

Once you’re done, click the “Export” button and choose a resolution of at least 1080p for a sharp and professional video.
Don’t forget to make sure your video is in a 9:16 ratio for optimal mobile display. Your video is now ready to be uploaded to your chosen platform.

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Pro Tips for High-Converting Shoppable Videos

To ensure your promotional videos don’t just pass by on your audience’s timeline but actually generate clicks, here are some essential tips to follow:

• Use CapCut’s built-in templates designed for various product categories. Choose a template that fits your product type for faster editing without compromising quality.
• Ensure your video quality is sharp with adequate lighting. Use features like background removal to make the product stand out without distractions.
• Within the first 3 seconds, use animation or interesting transitions as hooks to grab attention from the very beginning. For example, use a zoom-in animation on the product or large text with effects.
• Use CTA in the middle of the video using dynamic text effects to keep the audience engaged, such as “Explore the full range of products here!” or “Check out special discounts now!” Make the CTA stand out with dynamic text effects.
• You can use CapCut’s audio sync feature to match the music rhythm with your video scenes. Choose upbeat music for lifestyle products or calming tones for beauty products.
• In addition to the 9:16 ratio, consider making square (1:1) videos for platforms that support them to reach more audiences.

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CapCut plays a crucial role in the success of sellers on TikTok Shop by Tokopedia. Many of them combine CapCut to create engaging and effective shoppable videos.
Now that you know this fact, why not give it a try? Let’s create some engaging promotional content today!