Lokal Mendunia: Go Global, start with Southeast Asia

02/03/2026

Introducing "Lokal Mendunia"

Lokal Mendunia is TikTok Shop by Tokopedia's initiative to empower Indonesian brands in expanding across Southeast Asia. This program enables local businesses to enter key markets—Malaysia, Thailand, Vietnam, Singapore, and the Philippines—by leveraging TikTok Shop's growing ecosystem.

Through structured learning and mission-based activities, brands can:

Accelerated Market Entry: Gain direct access to cross-country markets through TikTok Shop's established infrastructure, bypassing traditional setup timelines.
Strategic Ecosystem Support: Receive curated introductions to TikTok Shop teams in key Southeast Asia (SEA) markets for early alignment on local nuances, category expectations, and expansion pathways.
Enhanced Operational Readiness: Connect with official TikTok Shop Partners (TSPs) for professional e-commerce services including content production, live streaming, shop management, and fulfillment support.

Lokal Mendunia represents an initiative aimed at enhancing Indonesia’s digital trade capabilities and aligning with the national agenda to globalize local products, supported by Kementerian Perdagangan Republik Indonesia.

Benefits	Lokal Mendunia by TikTok Shop
Market Entry Speed	Accelerated SEA market exploration enabled by our ecosystem support
Marketing Access	In-app missions & exposure opportunities
Cost Efficiency	Shared ecosystem resources
Regional Data Insights	Provided by TikTok Shop by Tokopedia
Government Support	Supported by Kementerian Perdagangan Republik Indonesia

Benefits for Sellers

Platform Rewards with dedicated action steps for you to succeed in each market

Country	Total Rewards	Stage 1 - Start (Set Up Your Shop)	Stage 2 - Activate (Start Posting & Going LIVE)	Stage 3 - Grow (Get Orders & Improve)	Stage 4 to 5 - Scale (Higher Targets)	Reference Links	Actions Deadline
Indonesia	Up to IDR 6M	Upload 10 products Fix titles, images, and descriptions for 5 products Post 1 short video Go LIVE for 30 minutes	Do 7 hours of LIVE in total Post 8 more short videos Join Xtra Boost Program	Get your first customer order within 14 days		Link	30 Days
Malaysia	Up to IDR 1.67M	Post your first short video (15 sec) Do your first 30-min LIVE Complete basic shop profile	Post 5 videos Reach 5 hours of LIVE total Get your first customer order Try Ads (min RM25) Turn on vouchers	Post 10 videos Do 10 hours LIVE total Reach US$100 sales	Stage 4: 15 videos & 15 hours LIVE Stage 5: US$1,000 sales	Link	30 Days
Philippines	Up to IDR 2.25M	Join seller FB group Upload 5 products Post 3 videos Do a 30-min LIVE	Upload 10 total products Post 10 total videos Do 3 LIVEs Create seller voucher Add 5 products to Open Plan	Reach $150 sales in 2 weeks Do 5 LIVEs total Use Promote+ to increase views	Stage 4: $100/day or $3,000 in 30 days	Link	60 Days
Thailand	Up to IDR 5.58M	Visit Seller Academy page Join official FB group Upload 5 products Complete onboarding checklist	Post your first video (15 sec) Do 1-hour LIVE with at least 5 products pinned Join Sales Accelerator	Reach 1,750 THB sales in last 30 days Keep posting videos & doing LIVE		Link	21 Days
Vietnam	Up to IDR 8.65M	Upload 5 products Complete shop onboarding setup	Monthly: upload 20+ products, get 10 fulfilled orders, reach 38.5M VND GMV, do your first LIVE & video, activate promotions	Weekly: do 3–5 LIVEs (30 mins), post 3–5 videos, stay active		Link	30 Days
Singapore	Up to IDR 2.47M	Upload 10 products and pass QC Complete shop profile	Post 10 new videos Do your first 1.5-hour LIVE Join Level Up Program Collaborate with affiliates via Open Plan Try GMV Max Ads	Reach US$600 sales Keep posting videos & LIVE		Link	30 Days
**Note: The list of missions mentioned above might be subject to change. Please see the link attached under "Reference Links" row.

Type of Rewards

Product Voucher
- Vouchers subsidy for specific products that you choose that can be claimed by your customers to incentivise them to buy
Promote Voucher
- Vouchers that can be used for discounts when paying for "Promote"
Ad Credit
- Credit subsidy that you can use for Ads on TikTok Shop by Tokopedia to promote your products
Free Shipping Fee
- Subsidies to give your customers free shipping vouchers
Official Group
- Access to TikTok Shop by Tokopedia sellers's official communities to get exclusive information and campaigns
Fee Discount
- Reduce the commission fee charges by the platform for any orders fulfilled.
- Sellers can check their number of active commission waivers on the web or remaining deposit of commission waiver on App

Direct Connection to Local TikTok Shop by Tokopedia Partners Within Each Country

Market Exposure & Discovery
- Insights on buyer demand, content behavior, and category trends.
- Mission-based activations with vouchers, subsidies, and ad credits to test market resonance.
Capability Building & Readiness
- Training on content optimization, storytelling, logistics, compliance, and shop management.
- Guidance on selecting operational partners to strengthen cross-border readiness.
Strategic Connections & Ecosystem Support
- Curated introductions to TikTok Shop by Tokopedia teams in key SEA markets.
- Early alignment on local nuances, category expectations, and expansion pathways.

Ready to take your brand to the next level?

Joining the program is simple - just reach out to your respective Account Manager and fill out this form:

Our team will be happy to:

Learn more about your business and review your business objectives and readiness for regional growth
Map out the support that fits your needs
Partner with you shoulder to shoulder to execute your regional growth plan

We're here to support you every step of the way - from onboarding to success!

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