Sellers definitely want their products to reach as many potential buyers as possible. To make that happen, it’s time for you to start optimizing how you promote your products—one way is by using the CPAS feature from Facebook.

What is Facebook CPAS?

Facebook Collaborative Performance Advertising Solution (CPAS) is a feature from Facebook that allows Sellers to run marketing campaigns with the goal of increasing product sales on Tokopedia.
With Facebook CPAS, Sellers can target product ads to Facebook audiences who have already shown interest in their products or stores on Tokopedia. In addition, Sellers can also view ad performance directly through the Facebook Ads Dashboard.

Facebook CPAS is available for Sellers with Official Store membership status.

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Facebook CPAS helps boost Lenovo’s sales!

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Benefits of Using Facebook CPAS

Here are some of the benefits you can enjoy when using this feature:

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Who Can Use Facebook CPAS?

Facebook CPAS can be used by Sellers who meet the following criteria:

1. The Seller has an Official Store status.
2. Has a Facebook Business Manager account.
3. It is recommended to have at least 20 active SKUs for better campaign performance.
4. Does not sell products or services prohibited by Tokopedia or Facebook. Click here for the full list of restricted products.

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Advertising Flow with Facebook CPAS

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How to Advertise with Facebook CPAS

To advertise using Facebook CPAS, you need to complete these 3 steps:

1. Create a Facebook Business Manager account here. Follow the setup guide here.
2. Activate Facebook CPAS on the Tokopedia Seller page.
3. Create an Ad Campaign from the Facebook CPAS page.

Sounds interesting, Seller?
Let’s start reaching more potential buyers through Facebook CPAS now. Good luck!

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Frequently Asked Questions (FAQ)

1. What is the difference between Facebook Collaborative Ads (CPAS) and regular Facebook Ads?

Facebook Ads is a paid feature by Meta that allows you to advertise your products using available audience targeting. Your ads will appear on Facebook, Instagram, and the Audience Network. With standard Facebook Ads, you can only create ads that direct users to your website or to your business’s Facebook or Instagram account. You cannot promote Tokopedia products using regular Facebook Ads.
Meanwhile, Facebook Collaborative Ads or Facebook CPAS is a part of Facebook Ads where you can use your Tokopedia store’s products as a catalog for the campaign. A major advantage of CPAS is that you can see how many people viewed your product, added it to their cart, and completed purchases in real time—all through your Facebook Ads Manager dashboard.

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2. Can Tokopedia share audiences beyond those who have interacted with my product or store?

To protect user privacy on Tokopedia, custom audience sharing is not allowed. You can only use audiences that Tokopedia provides—namely, people who have previously interacted with your products or store on Tokopedia.

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3. What kind of report will I receive from Facebook CPAS?

If you run a Facebook CPAS campaign, you can monitor performance results such as conversions, number of purchases, and more—without needing to install a Facebook Pixel on the Tokopedia website. These results can be directly viewed in the Facebook Business Manager account used to run your campaigns.