How to select products efficiently according to your Intellectual Property
05/17/2024
Step1, understand the follower 's profileUnderstand the gender, age, and other related information of followers. You can view your follower profile through the video profile & product details of the PC live streaming desktop.
For example: if you have more female followers, the products in categories such as beauty makeup and women's clothing will be more suitable for you . If you have more male followers, the products in categories such as 3c and men's clothing will be more suitable for youStep2, account main operating category selection
step3,choice of product pricingTop creator:high price products are mainly, middle price products supplemented by.Middle creator: middle price products are mainly, middle price products supplemented by.New creator: middle price products are mainly, low price products supplemented by.step4, 4 key points in selecting productDiversity:Try more products and keep the update rate of LIVE productsAppearance:Exquisite appearanceBrand:Brand endorsement, beneficial to transformationQuality:Actual use effect, after-salesstep5,product combination in LIVEloss leader:low price,general product,limit sale--------make a good atmosphere in LIVE high profit product:high profit-----improve the GMV&transform when LIVE atmosphere is greathot topic products:brand product,topical popular & new products------fans favorstep6,product information collectionProduct brand backgroundProduct key selling point:(3-4 points)(Highlight the advantages of products in quality, packaging, etc)Product use method:Experience of using the product Exclusive price:Price, limited edition, coupon
| video profile | user analysis |
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step3,choice of product pricingTop creator:high price products are mainly, middle price products supplemented by.Middle creator: middle price products are mainly, middle price products supplemented by.New creator: middle price products are mainly, low price products supplemented by.step4, 4 key points in selecting productDiversity:Try more products and keep the update rate of LIVE productsAppearance:Exquisite appearanceBrand:Brand endorsement, beneficial to transformationQuality:Actual use effect, after-salesstep5,product combination in LIVEloss leader:low price,general product,limit sale--------make a good atmosphere in LIVE high profit product:high profit-----improve the GMV&transform when LIVE atmosphere is greathot topic products:brand product,topical popular & new products------fans favorstep6,product information collectionProduct brand backgroundProduct key selling point:(3-4 points)(Highlight the advantages of products in quality, packaging, etc)Product use method:Experience of using the product Exclusive price:Price, limited edition, coupon
