Short Video Diagnosis

Short Video Strategies: Category Tips to Boost Your Visibility and Sales

12/29/2024

Hi, Seller!

Not all products should be promoted the same way. A short video that works for fashion might not be effective for electronics. That’s why in this article, you’ll learn tailored short video strategies based on your product category — so you can create content that connects with the right audience, in the right style, for the right results.

Let’s explore 4 major product types: Fashion, FMCG, Lifestyle, and Electronics.

What Makes Each Product Category Unique in Video

Each category has different visual strengths, buyer behavior, and emotional triggers. Here’s how you should approach content based on what you sell:

👗 Fashion

Key Focus: Visual movement, styling inspiration, and texture

Tactic	Why It Works
Use close-up shots of fabric and fit	Helps showcase quality and detail
Show model movement (walk, turn, pose)	Adds flow and dynamic appeal
Use styling transitions (before–after)	Demonstrates versatility of outfit
Add fast-paced trending music	Enhances the trendy vibe
CTA (improved): “Found your style? Tap now before it sells out!”	Adds urgency while appealing to visual taste

🧴 FMCG (Fast Moving Consumer Goods)

Key Focus: Daily problems, simple solutions, and quick understanding

Tactic	Why It Works
Show usage in daily context (e.g., kitchen, bathroom)	Makes the product feel relatable
Use voice-over or text overlays to explain benefits	Helps comprehension in noisy environments
Focus on one clear benefit (e.g., cleans better, lasts longer)	Makes messaging easy to remember
Show multiple uses in one video	Increases perceived value
CTA (improved): “Make your daily life easier—click to stock up now!”	Promotes practical value and immediate need

🧘 Lifestyle & Wellness

Key Focus: Emotion, ambience, and self-care

Tactic	Why It Works
Use calm, clean visuals with natural lighting	Creates aspirational, peaceful feel
Tell a personal story or routine	Builds emotional connection
Integrate the product into daily rituals (e.g., morning routine)	Makes product feel essential
Use soft background music or ambient sound	Supports relaxing mood
CTA (improved): “Feel better every day—shop your calm now.”	Emotional tone with wellness-driven action

📱 Electronics & Gadgets

Key Focus: Functionality, clarity, and trust

Tactic	Why It Works
Highlight one standout feature (e.g., waterproof, fast charging)	Builds focus and clarity
Use on-screen text to explain each feature	Aids understanding in silent viewing
Show real demos or comparisons	Builds credibility and trust
Keep background clean and product well-lit	Improves professionalism
CTA (improved): “Level up your tech—buy it before it’s gone!”	Adds energy and urgency with aspirational phrasing

What to Avoid When Creating Category-Based Content

Mistake	How to Fix It
Using generic content for all products	Tailor video format based on product type
No emotional or functional angle	Identify what your buyer cares about: feeling or function
Inconsistent style or tone	Develop brand visual and voice guidelines
No CTA or weak ending	Always end with a clear next step (tap, add to cart, etc.)