Visual and Audio Quality for LIVE

Hi Sellers!
Want to turn casual viewers into loyal buyers during your LIVE sessions? It all starts with how you look and sound on screen. From blurry visuals to crackly audio, the wrong setup can drive your audience away. The good news? With the right equipment and setup, your LIVE performance can shine—boosting engagement and sales!
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Why It Matters: First Impressions Count

Viewer Experience
Impact on LIVE Performance
Clear audioKeeps viewers listening longer
Sharp, smooth videoBuilds trust and shows your professionalism
Good lightingHighlights your product and boosts engagement
Neat backgroundMakes your brand look polished and intentional
Stable connectionPrevents lag and keeps viewers from dropping off
📌 Note: LIVE selling isn’t just about what you sell—it’s about how you present it.
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Recommended Devices for LIVE

🎤 Audio Device Recommendation
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JETE MP1 Series
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TNW A37 Wireless
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MIXIO W26
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SOUNDTECH USB Mic
Affordable and clear
Great sound with full mobility
Super-clear output
Studio-quality audio
🎥 Video Device Recommendation
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Logitech C920
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Razer Kiyo Pro
Affordable HD quality
Built-in lighting, smooth video
💡 Lighting Device Recommendation
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USAMS ZB240
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Godox LED Ring Light 120
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INBEX Softbox
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TaftSTUDIO KS65
Adjustable ring light
Soft, pro-level glow
Diffused lighting, wide setup
Studio-level softbox lighting
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How to set up the LIVE equipment

Audio Setting Tips

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Example: Good vs. Poor Audio Quality

Smooth Audio Quality
Audio Sync Quality
✅Good Audio Quality
❌Poor Audio Quality
✅Good Audio Quality
❌Poor Audio Quality
  • Host’s voice is audible most of the time,
  • Crystal-clear audio, with well-balanced volume throughout the stream.
  • No background noise or interference; if music is used, it's subtle and enhances the experience.
  • Host’s voice is consistently smooth, natural, and audible.
  • Host’s voice is hard to hear due to loud background music, ambient noise, or microphone issues.
  • Buzzing audio
Background sound volume spikes that distract from the viewing experience
  • The speaker's voice being heard clearly and the items being presented are aligned.
  • Zero room echo - usually achieved by live from a proper studio setup.
  • Crystal clear sound without any background noises.
  • Background music is played without disturbing the main host's voices.
The visual and audio is not sync (lagged), where the items are being shown, but the speaker is talking about other things.

Video Setting Tips

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Example: Good vs. Poor Video Quality

Smooth Audio Quality
Audio Sync Quality
✅Good Audio Quality
❌Poor Audio Quality
✅Good Audio Quality
❌Poor Audio Quality
  • Host’s voice is audible most of the time,
  • Crystal-clear audio, with well-balanced volume throughout the stream.
  • No background noise or interference; if music is used, it's subtle and enhances the experience.
  • Host’s voice is consistently smooth, natural, and audible.
  • Host’s voice is hard to hear due to loud background music, ambient noise, or microphone issues.
  • Buzzing audio
Background sound volume spikes that distract from the viewing experience
  • The speaker's voice being heard clearly and the items being presented are aligned.
  • Zero room echo - usually achieved by live from a proper studio setup.
  • Crystal clear sound without any background noises.
  • Background music is played without disturbing the main host's voices.
The visual and audio is not sync (lagged), where the items are being shown, but the speaker is talking about other things.

Lighting & Internet Setting Tips

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🚀 Try This TodayBefore your next LIVE, run this quick checklist:
✅ Test camera, mic, and lighting
✅ Frame your shot at eye level
✅ Do a short test LIVE for sync and clarity
✅ Prepare backup internet
Get seen. Get heard. Let your setup sell for you!