Tiktok Shop Academy

LIVE Plan & Hosting Skills

05/26/2025

Hi Seller!LIVE isn’t just about turning on your camera — it’s about showing up right. A dark, cluttered, or poorly executed LIVE can drive viewers away before they even hear your pitch. But with the right setup, natural delivery, and smooth hosting skills, your LIVE becomes a high-converting sales tool.
Let’s walk through how to prepare and present yourself for a successful LIVE—visually, verbally, and professionally.
Why Communication Matters for HostsStrong communication skills help hosts present products clearly, keep viewers engaged, and build trust with potential buyers. Whether you’re hosting solo or co-presenting, how you speak matters just as much as what you’re selling.
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Tactical Behaviors for a Successful LIVE

Focus Area
Key Actions
Tips
LIVE Plan & Rundown
  • Test audio, video, and internet
  • Check all equipment
  • Review & adjust rundown as needed
The smoother the prep, the more confident the delivery
Clear Product Introduction
  • Speak slowly & clearly
  • Frame the product well
  • Explain benefits and usage
Engage with your tone to hold viewer attention
Natural Interaction Style
  • Talk like you're speaking to one person
  • React naturally to comments
  • Add light stories
Don’t aim for perfection—authenticity builds trust
Pace, Voice & Energy Control
  • Speak steadily with pauses
  • Use expressive tone
  • Ask questions if chat slows
  • Mix between demo, talk, story
  • Use countdowns or urgency phrases
Keep energy dynamic to sustain engagement
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Communication & Public Speaking Essentials for LIVE

Strong communication starts with the fundamentals. Practice consistently, understand your audience, and structure your message with confidence and clarity.
  • Practice regularly
  • Know your audience
  • Use positive body language
  • Structure your message
  • Manage anxiety with grounding techniques

Adaptability & Teamwork for a Smooth LIVE

Key Skills to Handle LIVE Challenges
Skill Area
What to Do
Stay Calm Under PressureUse grounding techniques like deep breathing or visualization
Problem Solving MindsetIdentify root causes of issues quickly and brainstorm backup solutions
Flexibility & Backup PlanningPrepare for equipment failures, platform glitches, or schedule delays
Collaborate with Your TeamKeep communication open with host, tech team, product specialist, and moderator before and during LIVE
Team Roles & Responsibilities During LIVE
Team Role
Responsibility
HostLead the LIVE, interact with audience, stay energetic and clear
Technical TeamManage camera, lighting, and audio setup
Product SpecialistProvide supporting info, answer product-related comments
Comment ModeratorModerate live chat, remove spam, help steer discussion
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🎯 Certified Livestream Host Program

Want to ensure your LIVE sessions are led by professional, well-trained hosts?
TikTok Shop by Tokopedia presents the Certified Livestream Host Program — connecting sellers with certified hosts through official training and certification.
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Benefit For Sellers:
  • Access to a talent pool of 1,400+ certified hosts
  • Smart Matching process to find hosts that fit your needs
  • Subsidy support for up to the first 3 months (up to IDR 15mio)
  • Quality guarantee through LIVE hosting skills and product knowledge assessments
How to Join (for Sellers):
  1. Register and fill out the Form
  2. Check your WhatsApp & Email messages. Platform will send the host brochure every Wednesday
  3. Select a host from the platform brochure
  4. Conduct an interview and sign a contract
  5. Upload the employment info → Fill in the Employment Verification Form
📧 Email: livetiktokshopbytokopedia@bytedance.com 📱 WhatsApp: +62 855-7467-1035✨ Take this opportunity to make sure every LIVE you run is delivered with top quality and ready to boost your sales!image
💥 Try This Today:Host a 30-minute LIVE with a clean setup, good lighting, and clear product display. Upload a teaser 3 days before, then review the replay to improve. Strong visuals drive trust and sale
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