Hi, Seller!
Have you ever wondered why your store’s performance suddenly dropped for no clear reason? Or are you constantly worried about getting penalized, which could hurt your store’s visibility?
Relax! You don’t need to stress too much because TikTok Shop by Tokopedia has clear Content Guidelines to help you avoid penalties and even boost your store’s performance.
In this article, we’ll break down these guidelines into easy-to-follow tips to help you improve your store’s visibility and reputation.

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What is a Content Violation?

You already know how crucial visibility is for your store. The more often your store appears in search results, the higher your chances of making a sale.
But to achieve this, you need to understand the content guidelines, and more importantly, what counts as a violation.
Content violations occur when you go against the platform’s rules. These violations can seriously damage your store’s reputation. Here are some examples:

1. Promoting Illegal Products

Selling counterfeit or illegal products, like unlicensed medicines, is a big no. Not only does this break the rules, but it could also land you in legal trouble. Avoid this at all costs!

2. Selling Prohibited Items

Products like weapons, alcohol, or any other banned items are strictly against the rules. If you try to sell them, your products could be removed, and your store might face penalties.

3. Providing Misleading Information

Misleading information includes false claims, dishonesty, or details that don’t match reality. For example, promoting a “massive discount” when the original price isn’t much higher. This doesn’t just disappoint buyers, it also tarnishes your reputation.

4. Using Non-Original Content

Using images or product descriptions that belong to someone else without permission? Don’t do it! This can lead to copyright issues and drastically hurt your store’s performance.

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Creating Content That Follows the Guidelines

Think of following content guidelines as using a GPS when driving, you’re less likely to get lost if you stick to the rules.
On TikTok Shop by Tokopedia, these guidelines are designed to help sellers create a trustworthy and enjoyable shopping experience for buyers.
Here are some tips to create compliant and eye-catching content for your store:

1. Use High-Quality Photos & Videos

Make sure your product photos are sharp, clear, and free from watermarks. If possible, include videos demonstrating how the product works.
For instance, if you’re selling a blender, show it in action! Use a neutral background or simple decor to highlight your product better.

2. Provide Clear & Accurate Product Descriptions

Avoid making exaggerated claims. For example, if you’re selling skincare products, don’t say, “Heals all skin problems instantly!” unless you have valid scientific proof. Instead, use bullet points to explain the product’s benefits and features for better readability.

3. Ensure Relevant Promotions

If you’re offering a discount, make sure it’s genuine. Avoid clickbait tactics that could leave buyers disappointed. Instead, try creative promos like “Buy 1 Get 1 Free” or “Special Discounts for New Members” to catch attention.

4. Follow Rules for Images & Videos

Avoid offensive or inappropriate visuals, like overly explicit or misleading images. If you’re using copyrighted content, make sure you have proper permissions.
Adding subtle watermarks with your store’s name can help with branding without compromising aesthetics.

5. Incorporate Keywords in Titles & Descriptions

Don’t forget to include relevant keywords in your product titles, descriptions, and tags. For example, use “Trendy Men’s Hoodie” if you’re selling men’s hoodies. These keywords make your products easier to find in search results.
For more details, check out the complete Content Guidelines on TikTok Shop by Tokopedia's platform.

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Tips for Creating High-Quality Content

High-quality content isn’t just about following the rules, it’s also about grabbing buyers’ attention. Here are some extra tips:

• Use natural lighting when taking product photos for sharper and more impressive results.
• When writing descriptions, use language that is to the point and easy to understand.
• Create original product descriptions, not plagiarized ones, to maintain your store's good name and reputation, and to make the store look professional.
• Use relevant keywords in your product titles, descriptions, and tags to improve visibility in search results.
• Utilize the SEO features on TikTok Shop by Tokopedia.

Examples of Content Violations to Avoid

To make it clearer, here are some common violations and prohibited activities:

• Avoid posting images or texts supporting political figures or parties. This diverts buyers’ focus from shopping, which is the main goal of the platform.
• Selling counterfeit goods, unlicensed cosmetics, or other illegal items is strictly forbidden.
• If you sell children’s products, make sure your content is safe and adheres to the rules.
• Content that’s too extreme, like violent videos or shocking images, is strictly prohibited.

Checklist for Quality Content

Use this checklist every time you create content to ensure it meets the standards:

• 🗹 Clear product photos, high quality, and without watermark.
• 🗹 Accurate and complete product description.
• 🗹 Original content, without copying from other sources.
• 🗹 There are no illegal or misleading elements.
• 🗹 Information is factual and accountable.

By following these guidelines, you can enhance your store’s performance and reputation on TikTok Shop by Tokopedia.
Ready to take your store to the next level? Check your content now and make sure everything aligns with the guidelines for better visibility and performance.
For detailed information, visit TikTok Shop by Tokopedia's Content Guidelines page.