Hi, Seller!
Do you realize that in this fast-paced digital world, the presence of short videos seems to be the “disseminator” amidst the clamor of promotional content that is starting to become tedious?
It turns out, consumer attention out there is also good. That's why short videos have become a powerful tool for promoting products or services on social media. Provided that the short video is engaging, unique, and of high quality.
To create an engaging short video, you need to come up with short video content ideas that sell. Curious about how to do it? Come on, let's delve into it together in this article.

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7 Tips for Short Video Content Ideas for Selling

Short videos have a brief duration, specifically under 60 seconds. Even so, the content must be dense and concise. Very challenging, right?
Therefore, you need to come up with creative and unique content ideas. It will be a bit of a struggle, but that doesn't mean it's impossible. Especially if you understand brainstorming techniques.
Let's get straight to it, check out the brainstorming methods to generate TikTok content ideas (short videos) below!

1. Ideas for Types and Categories of Short Videos

Actually, the forms of short videos are very diverse. Both in terms of format, type, category, topic, and style.
The variety of short video formats can actually serve as a source of brilliant content ideas for you. Just choose whichever you think suits your purpose.
As an initial recommendation, create selling video content based on the following 3 popular short video types on TikTok Shop by Tokopedia:

a. Shoppable Video

Shoppable video is a type of short interactive video. Because the audience can purchase products directly from the short video. For example, a short video accompanied by a yellow cart or a link to the store page.

b. Seeding Video

Seeding video is video content that is intended for you to distribute to other sources. The simplest practice is to collaborate with influencers or affiliates who are willing to showcase your short video on their accounts.
This is different from endorsements or promotions. Because in video seeding, there is no need for a payment contract.
Maybe you're wondering, why would the influencer or affiliate agree?
Usually, those influencers and affiliates will receive product samples. So that they can get to know your product well and help sell it by embedding a link to your store.

c. Teaser Video

A teaser video is a short video that contains disjointed clips of scenes. The purpose of this video is to pique the audience's curiosity.
Hopefully, from that curiosity, the audience will then seek to learn more about the products or services you sell.

2. Find Ideas by Understanding the USP

Unique Selling Point (USP) is a characteristic or uniqueness that distinguishes your product from competitors' products. Understanding the USP can simplify the process of finding ideas for short, selling videos.
What can be the USP of a product? Quality, advantages, and benefits of the product; Key features that are not present in similar products: Affordable and competitive prices; And exceptional customer service.
If you want to find more detailed and standout short video content ideas, you can create a list of key selling points using a SWOT analysis (Strength, Weakness, Opportunities, Threat).

3. The Audience Becomes a Source of Content Ideas

No need to look far, the target audience can be a source of ideas for short video content. Identify them based on their demographics and psychographic conditions.
Demographics include age, gender, place of residence, occupation, and education. While psychographics include interests, lifestyle, personality, and attitudes.
Create content that suits your target audience. Both in terms of topic and language style.
For example, you sell trendy shoes for teenage girls. So use more contemporary language in the video. You can also include content on how to choose the right shoes for them.

4. Content Types VS Audience Needs = Content Ideas

In creating content, many sellers overlook the needs of the audience. In fact, when the needs of the audience align with the type of content, it will generate selling content ideas.
So, brainstorm ideas by leveraging the type of content and the audience's needs. There is nothing better than this if you want to create short videos that align with the preferences and interests of the audience.
How to know the audience's needs is not difficult. Besides identifying demographics and psychographics, you can also find out from the comments on your account, trending hashtags, or viral challenges.
After obtaining content ideas from audience needs, combine them with marketing content types. Do you want hard selling or soft selling content?
You should try both types of content alternately. Only then analyze the results to see which one works better.

5. Previous Content Analysis

An easy step in finding the next content idea is to analyze the content you have created previously.
Check which short video content performs well. Then create a similar video with modifications or develop the content further.
Short videos that perform well are marked by high engagement and wide reach.
From the previous video, you also analyzed the best time to post content. Utilize this information to determine the optimal posting time to maximize reach.

6. Write the Script

So that the ideas you come up with don't just evaporate, put those ideas into a script or screenplay. Create a structured script to produce an engaging video with a clear message.
You can follow these steps to create a structured script:

• Start with a hook in the first 3 seconds to grab the audience's attention.
• Show the problems that can potentially be solved with your product.
• Provide a solution to solve your problem. Here is where you can highlight the advantages of the product you are selling.
• Close with a CTA (Call to Action) to increase audience engagement and sales.

7. Add Product to Video

Lastly, don't forget to add products to the video. Like embedding the yellow cart as in the Shoppable Video type.
The yellow cart is an interactive feature available on TikTok or TikTok Shop by Tokopedia that makes it easier for the audience to shop at your store.
So, understand that to produce impactful videos, you must start with effective and creative ideation.
Follow the steps in this article to consistently create fresh and engaging short video ideas and concepts. That way, your presence on TikTok Shop by Tokopedia will increase!