Short Video Violations

Avoid These Short Video Content Violations

08/27/2024

Hi Sellers!

One of the most important things to pay attention to when it comes to your account is understanding how to check your account's status to make sure that you are not violating any rules during content creation. Other than that, familiarizing with the procedures and staying informed about these matters will help you navigate the system effectively when coming across any issues on your account.

In this article, we are going to deep dive into short video violations and its risks, also how to check your account status and submit an appeal procedure.

Are you ready? Let's dive right in!

What's Considered as Short Video Violation?

Before you create any short video content on your account, there are a few regulations that you have to understand to avoid any violation. Let's see the table below for the details of every violation type:

Violation Type	Definition	Example
Unauthorized use of brands	Mentioning brands or selling branded goods on your content	Copying competitors logo without permission Displaying or mentioning branded products that you do not have authorization to sell
Traffic redirection	Encouraging users to complete transactions outside of ShopTokopedia	Asking viewers to purchase from other platforms such as direct websites or other ecommerce account Providing links to external sites other than ShopTokopedia
Unmatched product	The product sold does not match with the product promoted on the content	Creating a promotion video of a product but attaching a different product on the link Promoting an out-of-stock product and linking it to a whole different product
Nudity	Revealing too much skin or usage of minimum clothes on your content	Showing models wearing extremely revealing swimwear or lingerie Posting content that includes partial or full nudity
Smoking and alcoholic beverages	Displaying activities of smoking and consuming alcoholic beverages	Showing individuals smoking cigarettes or vaping Showing scenes of people consuming alcohol
Underage children	Featuring underage children on your promotional content	Featuring children on your content without appropriate permissions or protections
Exaggerated claims	Overclaiming and providing result that does not match the product	Claiming express whitening in 3 days Stating weight loss supplement that will work in a few days
Gambing activities	Display activities related to gambling (luchy draws, raffle, etc)	Organizing or promoting lottery or raffle tickets Posting a video that encourages viewers to participate in betting or gambling games
Reuploads	Using contents that have been uploaded before	Reposting the same video content multiple times to gain more views Uploading content from other accounts without permission
Unfavorable comparions	Uploading content that compares between 2 brands and degrading others	Comparing your product to a competitor's product in a way that insults other brands Using inappropriate language to describe another brand's offerings
Sensational content	Uploading inappropriate content that causes discomfort for viewers	Displaying graphic or violent content Using offensive or Inappropriate language that causes distress
Low quality content	Uploading content with bad or low quality	Creating video with very poor lighting and sound quality Providing incompetent information on the video

So, to avoid any violation, make sure to avoid any of the things above from your video contents!

What will happen to my account if I did a violation?

If you happened to be violating our guidelines, there are violation point and enforcement action that will be applied to your account. Then, what would happen if you got violation points? Find out on the table below!

TikTok Account Enforcement System

Violation Point Milestone	Enforcement Action	Enforcement Duration	Creator Account Health Status
1 - 7	Warning Only	/	Low risk
8 - 11	Suspension of E-Commerce Access (Video/Live/Product Showcase)	24 Hours	Medium risk
12 - 14	Suspension of E-Commerce Access (Video/Live/Product Showcase)	48 Hours
15 - 17	Suspension of E-Commerce Access (Video/Live/Product Showcase)	72 Hours
18 - 20	Suspension of E-Commerce Access (Video/Live/Product Showcase)	1 Week	High risk
21 - 23	Suspension of E-Commerce Access (Video/Live/Product Showcase)	2 Weeks	High risk
24	Remove E-Commerce Access (Video/Live/Product Showcase)	Permanent	Severe risk

Shop Health Enforcement System

Violation Point Milestone	Enforcement Actions
0 - 11	A formal violation message will be sent to sellers
12 - 23	A formal violation warning message will be sent to sellers five (5) points before reaching a 12 - 23 points enforcement milestone Sellers will not be able to enroll in new mega campaigns, user growth activities, free shipping subsidies, and other platform benefits for seven (7) calendar days Sellers will not be able to enroll in the ShopTokopedia affiliates Program for seven (7) calendar days
24 - 35	A formal violation warning message will be sent to sellers five (5) points before reaching a 24 - 35 points enforcement milestone Sellers will not be able to enroll in new mega campaigns, user growth activities, free shipping subsidies, and other platform benefits for seven (14) calendar days Suspension of new listing creation and updates for fourteen (14) calendar days
16 - 47	A formal violation warning message will be sent to sellers five (5) points before reaching the 36 - 47 point enforcement milestions Seller's shop will be deactivated for twenty-eight (28) calendar days Sellers will not be able to enroll in new mega campaigns, user growth activities, free shipping subsidies and other platform benefits for sixty (60) calendar days
48	A formal violation warning message will be sent to sellers five (5) points before reaching the 48 point enforcement milestone Permanent suspension of seller's shop Reporting the seller to the relevant regulatory authorities for prosecution Commencing legal action against the seller*

*There are no firm points based on the violation. The points for each infraction will be assessed by the related team and the milestone only represents a range, not a precise value

How Can I Check The Status of My Account?

In ShopTokopedia, there are 2 main areas for violation compliance, which are TikTok Account Health and Store Rating. TikTok Account Health mainly focuses on performance and adherence of your TikTok account to platform guidelines, while Store Rating evaluates the quality and compliance of your store operations.

When these two categories are combined, it becomes a comprehensive metric known as Shop Health, which provides an overall assessment of your store's compliance and performance.

Now, let's see the explanation below on how to check the status of your account!

Example of TikTok Account Health Overview

Example of Store Rating Overview

Example of Shop Health Overview

How To Do An Appeal Process for My Account?

If your account recently received a violation notification, you can submit an appeal to remove any violation points to your Shop Health and recover any revoked access. Let's see the tutorial and things to pay attention to in order to submit an appeal effectively!

When submitting an appeal, you need to input the reason for appeal and prepare strong supporting documents or evidence, so the chance of your appeal to be approved will be higher! What evidence can be prepared for an appeal submission? See details below!

Video Recording

Example: your shop account has been notified of inconsistent product violation and you submit an appeal by uploading a video recording that shows that the product promoted matched with the product linked to the content.

Screenshot

Example: your shop account has been notified of reproduce/reupload content violation and you submit an appeal by uploading a screenshot that shows that all of your videos are new and different from the previous contents.

When submitting an appeal, each violation will be given 2 appeal attempts. The first appeal is 30 days after enforcement action is applied to your account and the second appeal is 15 days after enforcement action is applied to your account.

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