Tiktok Shop Academy

Analyze Short Video Performance Using Data Compass

12/29/2024

Hi Seller!
Creating short videos is only half the job. To make your videos truly drive traffic and conversion, you need to analyze how they perform. This guide shows you how to use the Data Compass tool to review, improve, and optimize your short video performance on TikTok Shop by Tokopedia.
Let’s learn how to turn data into smarter content strategies!
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Why You Should Analyze Your Short Video Performance

Short videos are not just for views—they’re a key driver for product discovery, clicks, and sales. But not every video performs equally. Some drive lots of engagement but low conversions, while others quietly bring in orders with minimal interaction.
By analyzing performance data in Data Compass, you can:
  • Spot top-performing content that brings actual sales
  • Understand your audience behavior: where they drop off, what they click
  • Optimize future videos by learning what works (and what doesn’t)
Don’t guess what works—use data to decide!
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Step-by-Step Short Video Analysis Using Data Compass

Step
What to Learn
Where to Check
  1. Open Short Video Overview
Go to Data Compass and select the Short Video tab.		Get a high-level summary: total videos uploaded, view performance, interaction count, CTR, and conversion rate.image
  1. Explore Creator Breakdown
Click into specific creators in your video list.		Understand which creators are generating the best results—compare CVR, CTR, VV, and orders.image
  1. Deep Dive into Video Detail
Click into video detail to see full performance graph.		Review performance trend over time and audience behavior (views, click, conversion).image
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The 6 Most Important Metrics to Watch

These 6 key metrics help you measure and improve your short video’s impact:
Metric
What It Means
Why It Matters
1. GMV (Gross Merchandise Value)Total order value from your videos.Directly shows how your videos drive sales.
2. CTR (Click-Through Rate)% of viewers who clicked after watching.Reveals how effective your video is at persuading action.
3. SKU OrdersNumber of unique products sold via video.Helps identify which products are in demand.
4. Add to CartHow many users added the product to cart.Signals buying intent, even if they didn’t check out.
5. BuyersNumber of users who completed a purchase.Indicates how well your video attracts real customers.
6. Product ImpressionsNumber of times your product appeared in video.More impressions = more chances to convert.
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Use These Questions to Guide Your Analysis

  • Which video has the highest conversion rate?
  • Which creator generated the most orders?
  • Are videos with high completion rate also bringing in more clicks?
  • What topic or title works best for my audience?
Try It Now!Check your short video tab in Data Compass and start comparing performance across videos, creators, and titles. Use this insight to refine your strategy and grow faster!
SebelumnyaShort Video CreationBerikutnya Short Video Best Practices

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