Tiktok Shop Academy

Open Collaboration Affiliate: Boost Visibility and Sales

01/28/2025

Hi, Seller!
Looking for an easy and cost-effective way to promote your products through creators? Try Affiliate Collaboration on TikTok Shop by Tokopedia! With this feature, you can work with creators to help you reach more buyers, boost product visibility, and drive more sales—without needing a large marketing budget.
Let’s start with the most beginner-friendly method: Open Collaboration.
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What Is Open Collaboration and How It Works

Open Collaboration allows you to open your products for promotion by any qualified creators on TikTok Shop by Tokopedia. Instead of looking for creators manually, you let them pitch to you by sending promotion proposals.
🔧 What You Control
🎯 When to Use Open Collaboration
Which products to offerYou're just starting with Affiliate
How much commission to giveYou want to test product promotions quickly
Which creator proposals to approveYou don’t have specific creators in mind yet
📌Note: You only pay commission when a creator successfully makes a sale!image

Benefits of Open Collaboration

Open Collaboration offers a seamless process—from enabling your product in the Affiliate Center to seeing it promoted and tracked by creators. Here's how each step benefits your business:
Open Collaboration Journey
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How to Set Up Open Collaboration (Step-by-Step)

  1. Go to Affiliate Center
Open your Seller Center on desktop. From the left menu, click Affiliate, then select Open Collaboration.
  1. Choose Products & Set Commission
Select the product(s) you want to promote. Set a fair commission rate (typically 5–20%).
  1. Review Creator Proposals
Creators will send you promotion proposals. Review their profiles, check alignment with your brand, and approve the ones you like.
  1. Start the Campaign
Once approved, creators will promote your product through Short Videos, LIVE sessions, or Product Showcases.
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💡 Tip: Add free samples to attract creator interest.		image
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📌 See full feature guide here → Read Hereimage

What to Watch Out for in Open Collaboration

Even though Open Collaboration gives creators freedom to pick and promote your products, there are a few things you should be mindful of to ensure success:
Mistake
Why It’s a Problem
How to Fix It
Listing all products without prioritizationNot all products are suitable for creator promotion. Some may not attract attention or have low commission appeal.Focus on best-sellers, visually attractive products, or ones with competitive pricing and good reviews.
Low or unattractive commission ratesCreators are less likely to promote your products if the incentive isn’t worth their effort.Offer competitive commissions, especially during promo periods or when launching new items.
Poor product presentationBad photos, unclear descriptions, or missing details can reduce buyer trust and creator interest.Use high-quality images, short videos, and complete descriptions. Highlight key selling points clearly.
No content support for creatorsCreators may struggle to create content if they don’t understand your product.Provide short briefs, inspiration materials, or examples via inbox or product page.
Not checking performance regularlyYou may miss chances to optimize if you don’t know which products or creators perform well.Check your Affiliate Center dashboard regularly and adjust commission or product selection accordingly.
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🚀 Try Open Collaboration TodayStart small and grow fast. Here’s how to get started:
  • Select 1–3 top products to promote
  • Set a commission rate (recommended: 5–20%)
  • Add a short product brief to help creators
  • Track weekly performance and optimize
Open Collaboration is your best starting point—it’s simple, scalable, and effective when paired with the right setup and creator support.
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