Krugeer: Dominating the Fashion Bag Market with Competitive Strategies and Affordable Prices
12/30/2024
As a key player in the fashion category, Krugeer has achieved significant growth by combining competitive pricing strategies, trendy local products, and effective marketing campaigns. Products like laptop bags and multifunctional bags, known for their simple yet stylish designs, have become customer favorites.
Krugeer’s Success Strategies
- Affordable Pricing and Trendy Products
- Local production with trendy bag models successfully sold over 2,000 units during the uplift campaign period, achieving +44% growth.
- Consistently maintaining the lowest product prices compared to other marketplaces.
- Featured as “Good Products” and included in the Trending Products list for Mules & Clogs.
- Efficient Ad Utilization
- Boosted content performance with ads, achieving a ROAS of 27.37 during the uplift period.
- Peak Day Campaign Participation
- Actively participated in ShopTab campaigns during the uplift period, resulting in 117% sales growth.
- Selected as a featured product in flash sale banners on September 10–12 and 18–19.
Top Products
Multifunctional bags with standout designs targeting younger audiences.
Perfect for professional and everyday use.
A compact yet functional fashion choice.
- Bags with Unique Character Designs
- Minimalist Laptop Bags
- Clutches in Various Colors
Key Achievements
- Top 10 in the laptop bags product category.
- 117% GMV growth in ShopTab during the uplift period.
- 467% video GMV growth during campaigns.
Key Takeaways
Local production adds significant value to a competitive market.
Effective ads can greatly support content and drive notable increases.
Active involvement in peak campaigns ensures visibility and boosts sales.
- Competitive Pricing with Superior Quality
- Maximize Ad Efficiency
- Campaign Participation Success