Hi Seller!
Did you know that analyzing your affiliate program's performance can help increase your sales results and business ROI? Let's discuss the steps to help you maximize the potential of your affiliate program on TikTok Shop by Tokopedia!

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The Importance of Affiliate Program Analysis

Why is analysis important? Simply put, data is the key to understanding what works and what needs improvement. With analysis, you can:

1. Maximize Revenue

Knowing which products or campaigns deliver the best results allows you to focus on areas that generate the most profit. For example, if data shows that Product A has a significantly higher conversion rate than other products, you can increase promotion for that product.

2. Strengthen Creator Collaborations

Data helps you identify which creators contribute most to sales. For instance, Creator X might have a high engagement rate, making them worthy of additional incentives to continue the partnership.

3. Optimize Marketing Strategy

Analysis provides a clear picture of what succeeds in the market. For example, if you find that certain discounts attract more customer attention, this strategy can be applied to other campaigns for maximum results.

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Key Metrics to Monitor

Every affiliate program has abundant data. But which metrics should you focus on? For instance, if you want to increase GMV, focus on products with high sales rates in specific categories.
If creators have low conversion rates, you might need to evaluate their content format. Additionally, by monitoring refund rates, you can determine whether there are product quality or communication issues that need addressing. All this data provides clear direction for optimizing your affiliate program. Here are some of the most important metrics:

1. GMV (Gross Merchandise Value)

GMV shows the total transaction value from your affiliate program. The higher the number, the better the program's performance.

2. Revenue and Commission

This analysis helps you understand the total profit generated from the affiliate program and commissions paid to creators.

3. Sales Volume

How many products are sold through affiliates? This data shows how effective your program is in attracting buyers.

4. Engagement and Conversion Rates

Observe how creator content interacts with the audience. Are many views or clicks converting into purchases?

5. Refunds and Cancellation Rates

Don't forget to monitor return or cancellation rates. This data is crucial for measuring overall program efficiency.

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How to Utilize Analytics Features on TikTok Shop by Tokopedia

TikTok Shop by Tokopedia provides various analytical tools to help you understand your affiliate program's performance. Here's how to use them in detail:

1. Product Analytics

Use this feature to view the specific performance of each product in the affiliate program. This data helps you determine which products need prioritization. For example, you can see which products have the highest sales rates and study purchasing patterns to make more targeted promotional decisions.

2. Collaboration Analytics

Want to know how effective your collaborations with creators are? This feature provides insights about specific affiliate campaigns. You can check data such as creator engagement rates, affiliate link clicks, and conversion results. If any creators are underperforming, evaluate their content format and discuss ways to improve results.

3. Creator Analytics

Focus on creators! View their engagement data, click numbers, and conversions they generate. You can also compare multiple creators' performance to determine who delivers the best results. For example, if Creator A has high click rates but low conversion, you might need to provide additional guidance on creating more persuasive content.
Accessing these features is straightforward. First, log in to the Affiliate Center on TikTok Shop by Tokopedia. Then, select the analytics tab that suits your needs. For product analysis, click Product Analytics. For campaign collaborations, choose Collaboration Analytics, and to view creator performance, open Creator Analytics. Be sure to document these analysis results regularly to keep your strategy on track.

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Adjusting Strategy Based on Insights

Once you have the data, it's time to take action! Here are some actionable tips you can implement:

1. Identify Best-Performing Creators

Focus campaigns on creators who generate high conversions. For example, if Creator A successfully increased sales by 20% in the last month, consider giving them additional bonuses or incentives. This not only motivates them but also strengthens long-term cooperation.

2. Refine Commission Rates

If certain products show better results, consider increasing creator commissions to motivate them to promote these items. For example, you can offer higher commissions for high-margin products or seasonal campaigns to maximize results.

3. Terminate Ineffective Collaborations

High refund rates and low conversions? Don't hesitate to end partnerships with creators or campaigns that don't provide positive ROI. For instance, if Creator B has high click rates but generates no sales, reevaluate their contribution to your affiliate program.

4. Test New Strategies

For example, try focusing on trending products or changing creators' promotional content formats. If you previously only used video format, try using infographics or carousel posts to see if they perform better.

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Analysis is the main weapon to ensure your affiliate program remains effective, profitable, and relevant to your business goals. So, don't hesitate to regularly utilize the analytics tools on TikTok Shop by Tokopedia.
With the right data, not only will your business grow, but your relationships with creators will also become stronger. Let's start optimizing your affiliate program now!