Tiktok Shop Academy

TikTok Marketing Awareness

05/26/2025

Hi, Seller!TikTok has transformed from a fun entertainment platform into a powerful e-commerce destination. With TikTok Shop by Tokopedia, you can combine creativity with selling power—turning viewers into buyers instantly.

Why TikTok E-Commerce Works

TikTok’s ecosystem is designed for seamless product discovery and instant purchases. Thanks to the platform’s Infinity Loop, users stay engaged—browsing, watching, and shopping without leaving the app. This creates a unique opportunity for sellers to leverage content as their main selling tool.
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Types of Selling Channels in TikTok E-Commerce

Channel Type
How It Works
Best For
Example Strategy
Self-Selling ContentSeller creates their own videos or LIVE sessions to promote products directly.Sellers who want full control over messaging and branding.Create product demo videos, host TikTok LIVE, run daily content campaigns.
Influencer CollaborationPartner with creators to promote products to their audience.Sellers who want to tap into new audiences quickly.Send free samples to influencers, set commission-based collaborations via the Affiliate Program.
Hybrid ApproachCombine self-selling and influencer marketing.Sellers who want both direct engagement and expanded reach.Promote products on your own account and work with niche influencers simultaneously.
Shop TabDisplay products in the TikTok or Tokopedia Shop Tab to help buyers discover and purchase them instantly.Sellers who want to boost product exposure to shoppers actively browsing or searching categories.Optimize product titles, descriptions, and images; use relevant keywords; include special promotions to drive purchases from the Shop Tab.

Why Content-Based Selling Works on TikTok

  • High Visibility: The TikTok algorithm boosts engaging content, increasing your reach.
  • Trust Building: Real-time interaction through LIVE or authentic video builds credibility.
  • Fast Conversions: Viewers can purchase directly without leaving the app.
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Try This Today!

  • Post 1 viral video showcasing your product’s unique feature.
  • Schedule a 30-min LIVE to answer questions and offer exclusive promos.
  • Reach out to 3 niche influencers for potential collaborations.
  • Monitor sales data in Seller Center to identify your highest-converting content type.
SebelumnyaGrowth CenterBerikutnya LIVE Set-Up & Execution

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