Short Video

Shoppable Video: Turn Your Content into Conversions

10/02/2025

Hi, Seller!

Looking to make your videos more than just engaging? With Shoppable Video, you can inspire buyers, create content easily, and turn views into real sales—all within Tokopedia and TikTok Shop Seller Center.

This feature helps you:

✅ Discover top-performing content

✅ Use templates to speed up production

✅ Upload and monitor performance—all in one place!

What Is Shoppable Video and How It Works

Shoppable Video is a built-in feature on Tokopedia and TikTok Shop Seller Center that allows you to create, upload, and manage short videos that directly promote your products.

What It Looks like on Seller Center App	Key Function	What It Does
	Get Inspired	Browse trending videos, creators, hashtags, and music
	Create Content	Use pre-built video templates to simplify creation
	Upload Videos	Upload directly from Seller Center via TikTok Web Upload
	LIVE Highlight	Turn your high-performing LIVE clips into short videos
	Monitor Results	Track performance with a dedicated analytics dashboard

How to Use Shoppable Video

Here’s how to make the most of the feature:

Step	Details
Access Shoppable Video Go to: Seller Center > Shoppable Video
Get Inspired by Top Content Use the “Get Inspired” tab Explore trending videos by theme, product, or hashtag Bookmark videos for reference
Use Video Templates to Create Fast Choose templates based on category and duration Create videos directly via CapCut templates provided in the tool
Repurpose Your LIVE with Highlight Access LIVE Highlight section Select LIVE clips with 300+ views Turn them into teaser videos with product tags
Upload Your Video Use the Upload to TikTok button from Seller Center Don’t forget to tag products to make them shoppable
Monitor Performance Open the Content Data tab Review views, CTR, conversion, GMV, and more Use insights to refine your content strategy

Mistakes to Avoid When Using Shoppable Video

Avoid these common missteps:

Mistake	How to Fix It
Uploading without product tags	Always add product tags to enable checkout
Focusing only on views	Track conversion and GMV for true impact
Inconsistent uploads	Create a simple content calendar for regular posts
Ignoring LIVE Highlights	Reuse your best-performing LIVE clips as new content